Guest Content Creator: River Bookshop

Today Amherstburg is one of Ontario’s great small towns, but greatness doesn’t happen on its own. Nature, history, and human actions always play a part. Amherstburg’s location right beside the Detroit River originally made it an important place and adds to its beauty to this day. From the War of 1812, to Freedom seekers escaping slavery in the United States, and Rum Running – history has left its mark! But so have the creativity, hard work, and enthusiasm of its residents.

During 2026 we are going to shine a light on what we think makes Amherstburg great. Our hope is that this new series helps you get to know the town better, support its many businesses and attractions, and become a strong, positive champion of the town. Look for our first story in our next Buzz.

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RISK IS THE FIRST STEP TO SUCCESS

Every owner who is opening a new shop in Amherstburg is taking a huge risk! Approximately 20% of new small businesses fail within the first year, with roughly 50% not surviving past five years and only about 30% to 35% making it to their 10th year. Owners of the many new shops springing up in Amherstburg are risking much, like signing long-term leases, capital costs to build out their spaces, purchasing inventory, and marketing and sales costs. On top of that are the necessary costs to run a business: staffing, insurance, taxes. Plus the long hours entrepreneurs put in working hard to succeed.

Definitely not for the faint-hearted!